Longwave Fly Their Indie Flag By Collaborating with Fans On 'It's Not Impossible' Video
NYC-based Indie rockers Longwave share a new video for their track “It’s Not Impossible” after teaming up with filmmaker Bill Moldt.
But they've gone all Kimmy Schmidt by releasing a unique crowd-sourced choose-your-own-adventure style video for the song that's featured on their first album in ten years, If We Ever Live Forever.
The video was constructed through a series of bi-weekly Instagram posts, each depicting a scene painted in watercolor. Each post contained a video of the scene being created, a caption, and a question prompting the band’s Instagram followers to determine the direction of the next scene.
The video used the “poll” feature on Instagram Stories for tallying the audience choices. The video was then hosted and voted on @longwavetheband and @billmoldt Instagram pages. After 48 hours of the voting, the story’s direction was confirmed and Moldt created the next scene. In all, 10 scenes were created and assembled into what become Longwave’s official music video for “It’s Not Impossible.”
Longwave have also announced that a full concert video of their November 2018 performance at The Bowery Ballroom in New York City will be released on July 9th. The performance was filmed by Erik Braund at Braund Studios.
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