Why Women Mean Business (Paperback) ~ Alison Maitland (Author) a... Cover Art

Why Women Mean Business (Paperback)

By: Alison Maitland (Author) and Avivah Wittenberg-Cox (Author)


List Price: $19.95
Tower Price: $12.98
You Save: $6.97 (35%)
Add to BagAdd to Bag Click to go directly to the checkout.
This item qualifies for FREE Shop N' Save Shipping for orders over $25. Check individual shipping price. *Some Restrictions Apply.
Availability: In Stock
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description


Run a Quick Search on "Why Women Mean Business" by Alison Maitland and Avivah Wittenberg-Cox to Browse Related Products:

Browse more products related to "Why Women Mean Business"

Browse more products related to "Alison Maitland and Avivah Wittenberg-Cox"


Publisher's note

"clear, authentic, stimulating and sometimes provocative." FINANCIAL TIMES

"Why Women Mean Business" is the groundbreaking, critically acclaimed book that brings the gender debate into the 21st Century.

Women are some of the most important consumers and employees in the world. Today, they form most of the talent and much of the market. But why does business still seem like a man's world? Faced with financial crisis, an ageing workforce, and falling birth rates, we need to deal with this urgently.

"Why Women Mean Business" takes the economic arguments for change to the heart of the corporate world. The authors show how companies that adapt to women will become employers of choice and will have a head-start in marketing to the 21st century consumer. In a world where many say that gender is an issue which has been solved, Wittenberg-Cox and Maitland demonstrate the range of subtle ways, from the role of business schools to promotion and retention in which the business world can work against women. They also show the powerful impact that government policy can have on getting things right.

The book then includes a seven-step plan to successfully implementing change and harnessing the power of women for business success.

In a new introduction, the authors make a powerful case that in times of economic turbulence, more than ever, business needs to take women seriously, and that a better gender balance could lead to much-needed change and improvement.



Customer Reviews for "Why Women Mean Business (Paperback)" by Alison Maitland (Author) and A...

There are no customer reviews yet. Be the first to write a review!

Submit your Review




Explore More Great Tower Sales & Specials



Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com