Why Women Mean Business (Paperback)

• Category:  Books  »  Business & Economics  »  Management - General
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Publisher: John Wiley And Sons Ltd
• Number of Pages: 384
• ISBN: 0470749504
• WAPI (Tower ID): 113515610
• Release Date: November 23, 2009
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #455963 in Books (See Top 100 Books Bestsellers)
• #19206 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #1243 in Management - General (See Top 100 Management - General Bestsellers)

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"clear, authentic, stimulating and sometimes provocative." FINANCIAL TIMES

"Why Women Mean Business" is the groundbreaking, critically acclaimed book that brings the gender debate into the 21st Century.

Women are some of the most important consumers and employees in the world. Today, they form most of the talent and much of the market. But why does business still seem like a man's world? Faced with financial crisis, an ageing workforce, and falling birth rates, we need to deal with this urgently.

"Why Women Mean Business" takes the economic arguments for change to the heart of the corporate world. The authors show how companies that adapt to women will become employers of choice and will have a head-start in marketing to the 21st century consumer. In a world where many say that gender is an issue which has been solved, Wittenberg-Cox and Maitland demonstrate the range of subtle ways, from the role of business schools to promotion and retention in which the business world can work against women. They also show the powerful impact that government policy can have on getting things right.

The book then includes a seven-step plan to successfully implementing change and harnessing the power of women for business success.

In a new introduction, the authors make a powerful case that in times of economic turbulence, more than ever, business needs to take women seriously, and that a better gender balance could lead to much-needed change and improvement.

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