- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Rowman & Littlefield Pub Inc
- ISBN: 0742555453
- WAPI (Tower ID): 107162808
- Release Date: October 30, 2007
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #586569 in Books (See Top 100 Books Bestsellers)
- #26149 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #259 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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