Who's Got Your Back (Hardcover) ~ KEITH FERRAZZI (Author) and Ke... Cover Art

Who's Got Your Back (Hardcover)

By: KEITH FERRAZZI (Author) and Keith Ferrazzi (Author)

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Publisher's note

In "Never Eat Alone," Keith Ferrazzi explained how to create an extensive community of contacts. Now, in WHO'S GOT YOUR BACK, Ferrazzi focuses on the necessity of forming even deeper bonds with a few key people who can act as counselors, ombudsmen and advisors in our careers, providing us with candid feedback and support to help guide us in our day-to-day actions and long-term goals.
As Ferrazzi says, "When we really need to push ourselves to reach our full potential, to be great, it's not enough to have a database filled with business connections. Once I lined up an ironclad team of deeply trusted advisors, success came quickly. I tripled my earnings at my company. Every day I wake up knowing that caring, trustworthy people are watching out for me. Don't wait for these guardian angels to magically appear in your life. It's up to each of us to create these relationships. And this book will show you how."

Annotation

Keith Ferrazzi, author of the bestselling NEVER EAT LUNCH ALONE, reminds us that success is generally a team effort, and he details how to create a network of mutually-beneficial relationships which will generate success for everyone involved. While America has long nurtured ideas of the lone achiever, who single-handedly creates success through superhuman exertions of diligence and effort, Ferrazzi strips away the myth and shows how everyone relies on an inner circle of "lifeline relationships" as they strive to make great accomplishments. Ferrazzi explains how to foment such relationships through mutual encouragement, support, and constructive criticism, as well as how to eliminate selfish and self-destructive thought processes from our mindset. WHO'S GOT YOUR BACK is much more than another self-help book, as it clearly documents how we all need to rely on others for help in order to fulfill our highest potential.

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