Which Ad Pulled Best? (Paperback) ~ Philip Ward Burton (Author) Cover Art

Which Ad Pulled Best? (Paperback)

By: Philip Ward Burton (Author), Scott C. Purvis (Author) and Philip Ward Burton (Editor)

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Publisher's note

Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.



Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.



Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.

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