- Category: Books » Business & Economics » Business Communication - General
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Number of Pages: 256
- ISBN: 0813543614
- WAPI (Tower ID): 112221107
- Release Date: October 30, 2008
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #329794 in Books (See Top 100 Books Bestsellers)
- #14885 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #137 in Business Communication - General (See Top 100 Business Communication - General Bestsellers)
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Product DescriptionRun a Quick Search on "What Were They Thinking?" by Steve Adubato to Browse Related Products:Browse more products related to "What Were They Thinking?"Browse more products related to "Steve Adubato"Publisher's noteSome corporations spend millions of dollars on so-called acrisis communication plans.a Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, aWishful thinking is no substitute for a strategic plan.a Nationally recognized communication coach and four-time Emmy Awardawinning broadcaster Steve Adubato has been teaching, writing, and thinking about commA-unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying asorrya is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill OaReilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Churchas pedophilia scandal: Denial wonat get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them? If You Enjoy "What Were They Thinking? (Hardcover)", May We Also Recommend:Customer Reviews for "What Were They Thinking? (Hardcover)" by Steve Adubato (Author)There are no customer reviews yet. Be the first to write a review! Business Communication - General Bestsellers
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