Visual Merchandising (Paperback) ~ Robert Colborne (Author) Cover Art

Visual Merchandising (Paperback)

By: Robert Colborne (Author)

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Publisher's note

All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. Visual Merchandising: The Business of Merchandise Presentation integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.

Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5760-5

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