- Category: Books » Social Sciences » Sociology - General
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: Hay House
- Number of Pages: 200
- ISBN: 1401924689
- WAPI (Tower ID): 112957903
- Release Date: May 15, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #53502 in Books (See Top 100 Books Bestsellers)
- #966 in Social Sciences (See Top 100 Social Sciences Bestsellers)
- #340 in Sociology - General (See Top 100 Sociology - General Bestsellers)
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Product DescriptionRun a Quick Search on "Virus of the Mind: The New Science of the Meme" by Richard Brodie to Browse Related Products:Browse more products related to "Virus of the Mind: The New Science of the Meme"Browse more products related to "Richard Brodie"Publisher's note"Virus of the Mind "is the first popular book devoted to the science of "memetics, "a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of "memes, " the invisible but very real DNA of human society. In "Virus of the Mind, "Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybody's life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes. AnnotationJohn Brodie examines the phenomenon of memes, a word coined by Richard Dawkins which refers to an idea or unit of culture which forms a building block of our individual and/or social intellect. According to Brodie, as society and technology have advanced, our minds have become less focused on the necessities of survival and reproduction, and more cluttered with inessential memes, such as trivia, gossip, fashion, and pop culture. Brodie shows how these memes, which can be as simple as an annoying commercial jingle or as profound as a religion, spread through society like a virus to corrupt our minds, distract us from asserting our free will, and reduce us to living unconsciously. If You Enjoy "Virus of the Mind: The New Science of the Meme (Hardcover)", May We Also Recommend:Customer Reviews for "Virus of the Mind: The New Science of the Meme (Hardcover)" by Richard Brodie (Author)There are no customer reviews yet. Be the first to write a review! Sociology - General BestsellersSocial Sciences Bestselling Books
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