Understanding Brands (Paperback) ~ Peter Cheverton (Author) Cover Art

Understanding Brands (Paperback)

By: Peter Cheverton (Author)

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Short Desription

Intended for those who know that brand management is crucial, but don't know how to go about it, this book helps them understand what a brand is, what it can do for them, and how it supports the goals of the business. It also helps managers to direct and co-ordinate the variety of tasks and experts involved in making brand strategy happen.

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