The Ultimate Guide to Search Engine Marketing (Paperback) ~ Bruc... Cover Art

The Ultimate Guide to Search Engine Marketing (Paperback)

By: Bruce C. Brown (Author)

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Provide what you need to know to get you started on generating high-volume, high quality leads to your Web site. This book teaches you the six steps to a successful campaign: Keyword Research, Copy Editing, Set-up and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud.

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