Tourism And Generation Y (Hardcover) ~ Benckendorfff P.J. (Author) Cover Art

Tourism And Generation Y (Hardcover)

By: Benckendorfff P.J. (Author), Moscardo G. (James Cook University Australia) (Author), Pendergast Donna (Author)

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Availability: Pre-Order: This Hardcover is scheduled to be released on December 1, 2009.
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Short Desription

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

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