The Tipping Point (Hardcover) ~ Malcolm Gladwell (Author) Cover Art

The Tipping Point (Hardcover)

By: Malcolm Gladwell (Author)

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Review

"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."

"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."

Publisher's note

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight--or crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment.

Annotation

Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.

Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

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