- Category: Books » Psychology » Social Psychology
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Little Brown & Co
- ISBN: 0316346624
- WAPI (Tower ID): 101982567
- Release Date: January 1, 2002
-
Average Customer Review:
(1 customer review)
- Tower.com Sales Rank: #88 in Books (See Top 100 Books Bestsellers)
- #3 in Psychology (See Top 100 Psychology Bestsellers)
- #3 in Social Psychology (See Top 100 Social Psychology Bestsellers)
|
|
|
||||||||||||||||||||||||||||
|
|
Product DescriptionDiscover More Information About Malcolm Gladwell (Author)Run a Quick Search on "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell to Browse Related Products:Browse more products related to "The Tipping Point: How Little Things Can Make a Big Difference"Browse more products related to "Malcolm Gladwell"Review"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world." "Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement." Publisher's noteThe Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight--or crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment. AnnotationMalcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication. If You Enjoy "The Tipping Point: How Little Things Can Make a Big Difference (Paperback)", May We Also Recommend:Customer Reviews for "The Tipping Point: How Little Things Can Make a Big Difference (Paperback)" by Malcolm Gladwell (Author)Most Recent Customer Reviews  Gladwell is a Genius!, February 4, 2008
By Sabsmiller
Both Tipping Point and Blink are amazing reads - and there is good reason why
both books have remained on the bestseller lists, even years after they were
first released.
This is essential for any person interested in learning the
inside scoop on marketing practices and how little things can determine the
course of entire campaigns and cause overnight sensations.
He opens the book
with a great story about the nearly-forgotten hushpuppy shoe and how, by having
a few fashion-conscious hipsters don the shoe as a retro fashion statement, the
company catapolted back into the forefront of designer footwear. Amazing!
Social Psychology Bestsellers
Psychology Bestselling Books
Explore More Great Tower Sales & Specials
| |||||||||||||||||||||||||||
|
