Testimonial Advertising in the American Marketplace (Hardcover) ... Cover Art

Testimonial Advertising in the American Marketplace (Hardcover)

By: Marina Moskowitz (Editor) and Marlis Schweitzer (Editor)

More About this Product
List Price: $80.00
Tower Price: $78.99
You Save: $1.01 (2%)
Add to BagAdd to Bag Click to go directly to the checkout.
FREE Shop N' Save Shipping. Check individual shipping price. *Some Restrictions Apply.
 
Availability: In Stock
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description

Run a Quick Search on "Testimonial Advertising in the American Marketplace" by Marina Moskowitz and Marlis Schweitzer to Browse Related Products:

Browse more products related to "Testimonial Advertising in the American Marketplace"

Browse more products related to "Marina Moskowitz and Marlis Schweitzer"

Publisher's note

This book" "explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.

If You Enjoy "Testimonial Advertising in the American Marketplace (Hardcover)", May We Also Recommend:

 [Patriotic Fire (Audio) ~ Winston Groom (Author) and Gro... Cover Art
Patriotic Fire (Audio) ~ Winston Groom (Author) and Gro... ]
 [Sixteen Million One (Hardcover) ~ Patrick M. Regan (Author) Cover Art
Sixteen Million One (Hardcover) ~ Patrick M. Regan (Author) ]
 [Anti-Slavery Opinions Before the Year 1800; Read Before the Cinc... Cover Art
Anti-Slavery Opinions Before the Year 1800; Read Before the Cincinnati Literary Club, November 16, 1872, by William Frederick Poole. to Which Is Appen (Paperback) ~ William Frederick Poole (Autho... ]
 [A Much Recorded War (Paperback) ~ Sebastian Dobson (Author) Cover Art
A Much Recorded War (Paperback) ~ Sebastian Dobson (Author) ]
 [Journal of the United States Association of Charcoal Iron Worker... Cover Art
Journal of the United States Association of Charcoal Iron Workers: Vol. 2. (Paperback) ~ United States Association of C... ]
 [Old Mackinaw, Or, the Fortress of the Lakes and Its Surroundings... Cover Art
Old Mackinaw, Or, the Fortress of the Lakes and Its Surroundings/ By W.P. Strickland. (Paperback) ~ W. P. (William Peter) Strickla... ]
 [Historical Dictionary of the Russo-Japanese War (Hardcover) ~ Ro... Cover Art
Historical Dictionary of the Russo-Japanese War (Hardcover) ~ Rotem Kowner (Author) ]
 [The Mississippi Bubble: A Memoir of John Law (Hardcover) ~ Adolp... Cover Art
The Mississippi Bubble: A Memoir of John Law (Hardcover) ~ Adolphe Thiers (Author) and Fr... ]
 [The Third Indochina War (Paperback) ~ Odd Arne Westad (Author) a... Cover Art
The Third Indochina War (Paperback) ~ Odd Arne Westad (Author) and S... ]
 [American Exceptionalism: A Double-Edged Sword (Hardcover) ~ Seym... Cover Art
American Exceptionalism: A Double-Edged Sword (Hardcover) ~ Seymour Martin Lipset (Author) ]

Customer Reviews for "Testimonial Advertising in the American Marketplace (Hardcover)" by Marina Moskowitz (Editor) and ...

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials

Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com