- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Prentice Hall Direct
- ISBN: 0130957011
- WAPI (Tower ID): 107123016
- Release Date: July 1, 1998
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- Tower.com Sales Rank: #57592 in Books (See Top 100 Books Bestsellers)
- #2591 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #14 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)



























