Help

Advanced Search

Browse Subjects

Top 100 Sellers

New & Upcoming Releases

Gift Ideas

Marketing - General in Business & Economics Books from Palgrave Macmillan

Tower.com » Books » Business & Economics » Marketing - General

1 | 2 | Next |

Market-Driven Management, Second Edition: Strategic and Operatio ... Cover Art

Market-Driven Management, Second Edition: Strategic and Operational Marketing (Paperback) Isabelle Schuiling (Author), Jean-Jacques Lambin (Author) and Ruben Chumpitaz (Author) Paperback 2007-06-26 Palgrave Macmillan	Available

Contemporary Strategic Marketing, Second Edition (Paperback) ~ R ... Cover Art

Contemporary Strategic Marketing, Second Edition (Paperback) Ross Brennan (Author) Paperback 2007-11-27 Palgrave Macmillan	Available

Marketing Revealed: Challenging the Myths (Hardcover) ~ Willem B ... Cover Art

Marketing Revealed: Challenging the Myths (Hardcover) Willem Burgers (Author) Hardcover 2008-02-19 Palgrave Macmillan	Add To Bag Ships within 2 to 4 weeks

The DNA of Customer Experience: How Emotions Drive Value (Hardco ... Cover Art

The DNA of Customer Experience: How Emotions Drive Value (Hardcover) Colin Shaw (Author) Hardcover 2007-07-10 Palgrave Macmillan	Add To Bag In Stock

Business to Business Marketing: Strategies and Implementation (H ... Cover Art

Business to Business Marketing: Strategies and Implementation (Hardcover) Daniel Michel (Author), Jean-Paul Valla (Author) and Peter Naude (Author) Hardcover 2003-01-18 Palgrave Macmillan	Available

Breaking Through: Implementing Customer Focus in Enterprises (Bl ... Cover Art

Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library) (Hardcover) Sandra Vandermerwe (Author) Hardcover 2004-08-07 Palgrave Macmillan	Add To Bag In Stock

Luxury Fashion Branding (Hardcover) ~ Uche Okonkwo (Author) Cover Art

Luxury Fashion Branding: Trends, Tactics, Techniques (Hardcover) Uche Okonkwo (Author) Hardcover 2007-07-10 Palgrave Macmillan	Add To Bag In Stock

Competitive Identity: The New Brand Management for Nations, Cities and Regions (Hardcover) Simon Anholt (Author) Hardcover 2007-01-23 Palgrave Macmillan	Add To Bag In Stock

Asian Brand Strategy: How Asia Builds Strong Brands (Hardcover) Martin Roll (Author) Hardcover 2005-11-10 Palgrave Macmillan	Add To Bag In Stock

Inclusive Branding: The Why and How of a Holistic Approach to Br ... Cover Art

Inclusive Branding: The Why and How of a Holistic Approach to Brands (Hardcover) Chris Ludlow (Author) and Klaus Schmidt (Author) Hardcover 2011-04-19 Palgrave Macmillan	Download available

Added Value (Hardcover) ~ Mark Sherrington (Author) Cover Art

Added Value (Hardcover) Mark Sherrington (Author) Hardcover 2003-07-04 Palgrave Macmillan	Add To Bag In Stock

Reverse Psychology Marketing (Hardcover) ~ Indrajit Sinha (Autho ... Cover Art

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game (Hardcover) Indrajit Sinha (Author) and Thomas Foscht (Author) Hardcover 2007-01-23 Palgrave Macmillan	Add To Bag In Stock

Creative Marketing: An Extended Metaphor for Marketing in a New ... Cover Art

Creative Marketing: An Extended Metaphor for Marketing in a New Age (Hardcover) Ian Fillis (Author) and Ruth Rentschler (Author) Hardcover 2005-11-24 Palgrave Macmillan	Add To Bag In Stock

Small Business Marketing Management (Paperback) ~ Ian Chaston (A ... Cover Art

Small Business Marketing Management (Paperback) Ian Chaston (Author) and Terry Mangles (Author) Paperback 2002-09-06 Palgrave Macmillan	Add To Bag In Stock

The Global Corporate Brand Book (Hardcover) Michael Morley (Author) Hardcover 2009-06-09 Palgrave Macmillan	Available

Credit Scoring, Response Modelling and Insurance Rating: A Pract ... Cover Art

Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour (Hardcover) Steven Finlay Hardcover 2010-12-07 Palgrave Macmillan	Add To Bag In Stock

Semiotics, Marketing and Communication: Beneath the Signs, the S ... Cover Art

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (Hardcover) Jean-Marie Floch (Author), Robin Orr Bodkin (Translator) and John F. Sherry (Foreword By) Hardcover 2001-12-12 Palgrave Macmillan	Add To Bag In Stock

The Future of Men: The Rise of the Ubersexual and What He Means ... Cover Art

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today (Paperback) Ann O'Reilly (Author) and Ira Matathia (Author) Paperback 2006-09-17 Palgrave Macmillan	Add To Bag In Stock

The Visionary Package (Hardcover) ~ Herbert M. Meyers (Author) a ... Cover Art

The Visionary Package (Hardcover) Herbert M. Meyers (Author) and Richard Gerstman (Author) Hardcover 2004-12-09 Palgrave Macmillan	Available

Japanese Consumer Dynamics (Hardcover) ~ Parissa Haghirian Cover Art

Japanese Consumer Dynamics (Hardcover) Parissa Haghirian Hardcover 2011-01-04 Palgrave Macmillan	Add To Bag In Stock

Marketing in the Emerging Markets of Latin America (Hardcover) ~ ... Cover Art

Marketing in the Emerging Markets of Latin America (Hardcover) Marin Marinov (Author) Hardcover 2005-12-22 Palgrave Macmillan	Add To Bag In Stock

Pro Logo: Brands as a Factor of Progress (Hardcover) Gerald Mazzalovo (Author) and Michel Chevalier (Author) Hardcover 2004-03-04 Palgrave Macmillan	Add To Bag In Stock

Marketing Strategy and Management (Paperback) ~ Michael J. Baker ... Cover Art

Marketing Strategy and Management, 4th Edition (Paperback) Michael J. Baker (Author) Paperback 2007-06-12 Palgrave Macmillan	Available

Marketing (Paperback) ~ Martin Christopher (Author) Cover Art

Marketing: A Complete Guide (Paperback) Martin Christopher (Author) Paperback 2003-07-04 Palgrave Macmillan	Available

The Rhetoric and Reality of Marketing: An International Manageri ... Cover Art

The Rhetoric and Reality of Marketing: An International Managerial Approach (Hardcover) Philip J. Kitchen (Author) Hardcover 2003-07-18 Palgrave Macmillan	Available

1 | 2 | Next |

About | Community | Tower Newsletters | RSS | Advertise | Terms | Privacy | Returns | Contact Us | Directory | Help | FAQ

Copyright © 1995-2012 TOWER.COM INC
Tower, Tower Records, TowerRecords.com, Tower.com, Tower CD Listening Station, Tower Outlet, Tower Records Videos Books, Tower Essentials, Pulse! and associated logos and trademarks are registered trademarks of Tower.com Inc. in the United States and other countries.
Copyright 2012. For personal noncommercial use only.
Tower.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

To link directly to this page: http://www.tower.com/surf/explore/nav_exp/nav_1_browse.cfm?div_id=1&cat101=6&facet=11100&label=Palgrave%20Macmillan&cat102=450

Tower 2.0 Version 6.0.0

Marketing - General in Business & Economics Books from Palgrave Macmillan

Book Subjects

Book Formats

Publisher

Market-Driven Management, Second Edition: Strategic and Operational Marketing (Paperback)

Contemporary Strategic Marketing, Second Edition (Paperback)

Marketing Revealed: Challenging the Myths (Hardcover)

The DNA of Customer Experience: How Emotions Drive Value (Hardcover)

Business to Business Marketing: Strategies and Implementation (Hardcover)

Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library) (Hardcover)

Luxury Fashion Branding: Trends, Tactics, Techniques (Hardcover)

Competitive Identity: The New Brand Management for Nations, Cities and Regions (Hardcover)

Asian Brand Strategy: How Asia Builds Strong Brands (Hardcover)

Inclusive Branding: The Why and How of a Holistic Approach to Brands (Hardcover)

Added Value (Hardcover)

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game (Hardcover)

Creative Marketing: An Extended Metaphor for Marketing in a New Age (Hardcover)

Small Business Marketing Management (Paperback)

The Global Corporate Brand Book (Hardcover)

Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour (Hardcover)

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (Hardcover)

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today (Paperback)

The Visionary Package (Hardcover)

Japanese Consumer Dynamics (Hardcover)

Marketing in the Emerging Markets of Latin America (Hardcover)

Pro Logo: Brands as a Factor of Progress (Hardcover)

Marketing Strategy and Management, 4th Edition (Paperback)

Marketing: A Complete Guide (Paperback)

The Rhetoric and Reality of Marketing: An International Managerial Approach (Hardcover)