Strategy and the Business Landscape (3rd Edition) (Paperback) ~ ... Cover Art

Strategy and the Business Landscape (3rd Edition) (Paperback)

By: Pankaj E. Ghemawat

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Short Desription

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

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