Strategic Marketing for Non-Profit Organizations (7th Edition) (... Cover Art

Strategic Marketing for Non-Profit Organizations (7th Edition) (Paperback)

By: Alan R Andreasen, Philip R. Kotler


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Short Desription

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.



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