Sonic Branding (Hardcover) ~ Daniel M. Jackson (Author) Cover Art

Sonic Branding (Hardcover)

By: Daniel M. Jackson (Author), Paul Fulberg (Author) and Paul Fulberg (Editor)

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Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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