- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Number of Pages: 608
- ISBN: 0470411554
- WAPI (Tower ID): 112530970
- Release Date: May 4, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #3005 in Books (See Top 100 Books Bestsellers)
- #159 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #1 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)



























