- Category: Books » Business & Economics » Industries - Manufacturing Industries
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Transition Vendor
- ISBN: 156025856X
- WAPI (Tower ID): 101891472
- Release Date: June 22, 2006
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #109798 in Books (See Top 100 Books Bestsellers)
- #4834 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #33 in Industries - Manufacturing Industries (See Top 100 Industries - Manufacturing Industries Bestsellers)
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Product DescriptionRun a Quick Search on "Selling Sickness" by Ray Moynihan to Browse Related Products:Browse more products related to "Selling Sickness"Browse more products related to "Ray Moynihan"Publisher's noteThirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone." If You Enjoy "Selling Sickness (Paperback)", May We Also Recommend:Customer Reviews for "Selling Sickness (Paperback)" by Ray Moynihan (Author)There are no customer reviews yet. Be the first to write a review! Industries - Manufacturing Industries Bestsellers
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