- Category: Books » Business & Economics » Advertising & Promotion
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: John Wiley & Sons Inc
- ISBN: 0471061808
- WAPI (Tower ID): 100413682
- Release Date: May 6, 2002
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- Tower.com Sales Rank: #353321 in Books (See Top 100 Books Bestsellers)
- #14940 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #149 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)































