Secret Formulas of the Wizard of Ads (Hardcover) ~ Roy H. Willia... Cover Art

Secret Formulas of the Wizard of Ads (Hardcover)

By: Roy H. Williams (Author)

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Publisher's note

The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

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