- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Harpercollins
- ISBN: 1588341461
- WAPI (Tower ID): 100722572
- Release Date: October 30, 2004
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- Tower.com Sales Rank: #491233 in Books (See Top 100 Books Bestsellers)
- #21914 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #206 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)































