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Sams Teach Yourself Google Analytics in 10 Minutes (Paperback)

By: Michael Miller (Author)


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Short Desription

Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. The service tracks visitors from all referring websites, include search engines, pay-per-click (PPC) advertising networks (such as Google AdWords), display advertisements, email marketing, and other sources. Unlike competing web analytics services, Google Analytics is aimed at both webmasters and marketers -- and as such is especially useful in tracking marketing-related information, including that related to ecommerce. Sams Teach Yourself Google Analytics in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use Google Analytics. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help you avoid problems. This book will provide beginner and experienced users alike with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Google Analytics pitfalls, and is written in a clear easy to understand format.

 

  • Google Analytics is a free service offered by Google that generates detailed statistics about website visitors
  • Google Analytics is especially useful in tracking marketing-related information, including that related to e-commerce
  • This book helps marketers make sense of the sometimes bewildering array of reports and data that Google Analytics makes available, and how to best apply it


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