- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Harpercollins
- ISBN: 0887309798
- WAPI (Tower ID): 100317483
- Release Date: March 1, 2000
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #248034 in Books (See Top 100 Books Bestsellers)
- #10570 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #110 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
|
|
|
|||||||||||||||||||||||||||
|
|
Product DescriptionRun a Quick Search on "Radical Marketing" by Glenn Rifkin and Sam Hill to Browse Related Products:Browse more products related to "Radical Marketing"Browse more products related to "Glenn Rifkin and Sam Hill"Publisher's noteHow did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, "Radical Marketing" demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics. If You Enjoy "Radical Marketing (Paperback)", May We Also Recommend:Customer Reviews for "Radical Marketing (Paperback)" by Glenn Rifkin (Author) and Sam ...There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
Business & Economics Bestselling Books
Explore More Great Tower Sales & Specials
Books Bestsellers
| |||||||||||||||||||||||||||||||||||||
|
