Punk Marketing: Get Off Your Ass and Join the Revolution (Paperback)

• Category:  Books  »  Business & Economics  »  Green Business
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Publisher: HarperBusiness
• Number of Pages: 272
• ISBN: 0061151114
• WAPI (Tower ID): 112522267
• Release Date: June 1, 2009
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #139729 in Books (See Top 100 Books Bestsellers)
• #5832 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #57 in Green Business (See Top 100 Green Business Bestsellers)

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Based on a premise that customers widely influence the economy using such tools as iPods and BlackBerries, a guide for marketing enthusiasts invites creative readers to overthrow outdated marketing methods while taking advantage of how today's customers directly interact with brands. 10,000 first printing. Reprint.

The marketing revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In "Punk Marketing," Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, "Punk Marketing" presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With "Punk Marketing," there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

"Punk Marketing" is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

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