- Category: Books » Business & Economics » Advertising & Promotion
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: Haworth Pr Inc
- ISBN: 0789022990
- WAPI (Tower ID): 102135488
- Release Date: August 30, 2005
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #894869 in Books (See Top 100 Books Bestsellers)
- #39088 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #392 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
|
|
|
||||||||||||||||||||||||
|
|
Product DescriptionRun a Quick Search on "Principles Of Advertising" by Monle Lee to Browse Related Products:Browse more products related to "Principles Of Advertising"Browse more products related to "Monle Lee"Publisher's notePrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of "CHOICE" magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. If You Enjoy "Principles Of Advertising (Hardcover)", May We Also Recommend:Customer Reviews for "Principles Of Advertising (Hardcover)" by Monle Lee (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
Business & Economics Bestselling Books
Explore More Great Tower Sales & Specials
| |||||||||||||||||||||||||||
|
