- Category: Books » Business & Economics » Accounting - Financial
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: Harper
- Number of Pages: 336
- ISBN: 0061854549
- WAPI (Tower ID): 113151271
- Release Date: June 1, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #6824 in Books (See Top 100 Books Bestsellers)
- #300 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #19 in Accounting - Financial (See Top 100 Accounting - Financial Bestsellers)
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Product DescriptionRun a Quick Search on "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" by Dan Ariely to Browse Related Products:Browse more products related to "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions"Browse more products related to "Dan Ariely"Publisher's note How do we think about money? In this revised and expanded edition of the "New York Times" and "Wall Street Journal" bestseller "Predictably Irrational," Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market--with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of "Predictably Irrational" will change the way we interact with the world--from the small decisions we make in our own lives to the individual and collective choices that shape our economy. AnnotationMIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clearly shows, are often the result of a storm of emotional, social, and seemingly erroneous factors and factoring. He identifies the mistakes we make (and make again and again), and he explains why we do so. Ariely's examples are drawn from common experiences, such as overeating at a buffet or choosing a mate, and he backs up his insights with references to research. Selected by the New York Times Book Review as a Notable Book of 2008. If You Enjoy "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Hardcover)", May We Also Recommend:Customer Reviews for "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Hardcover)" by Dan Ariely (Author)There are no customer reviews yet. Be the first to write a review! Accounting - Financial Bestsellers
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