Power Play (Hardcover) ~ Bruce N. Klassen (Author) and ... Cover Art

Power Play (Hardcover)

By: Bruce N. Klassen (Author) and Mike Moriarty (Author)

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Review

"...There is much valuable information and advice here..."

(Information Age, December 2001)


"...a good primer..." (Business Plus, December 2001)

Publisher's note

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business-to-business space

In this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearney's groundbreaking consulting work on B2B issues with top companies around the globe, they develop a framework for understanding the implications and competitive advantages of B2B now and in the years ahead. And, with the help of real-life examples and case studies from Microsoft, Intuit, Nabisco, and other major U.S., European, and Asian players in the consumer, automotive, and high-tech industries, they outline proven strategies and tactics managers can use to enter and make the most of the B2B space.

Michael Moriarty (Chicago, IL) has more than twenty-five years of industry and consulting experience, specializing in fast-moving consumer producrts and retail industries. He is the global leader of A. T. Kearney's Consumer Industries practice.

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