- Category: Books » Business & Economics » Business Communication - General
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: McGraw-Hill
- ISBN: 0071379495
- WAPI (Tower ID): 100197061
- Release Date: May 1, 2002
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #371541 in Books (See Top 100 Books Bestsellers)
- #17222 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #178 in Business Communication - General (See Top 100 Business Communication - General Bestsellers)
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Product DescriptionRun a Quick Search on "The Power of Corporate Communication" by Janis Forman and Paul A. Argenti to Browse Related Products:Browse more products related to "The Power of Corporate Communication"Browse more products related to "Janis Forman and Paul A. Argenti"Publisher's noteStrategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged¡¡and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field¡¡Paul Argenti is the author of 1994's groundbreaking Corporate Communication¡¡The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE. If You Enjoy "The Power of Corporate Communication (Hardcover)", May We Also Recommend:Customer Reviews for "The Power of Corporate Communication (Hardcover)" by Janis Forman (Author) and Paul...There are no customer reviews yet. Be the first to write a review! Business Communication - General Bestsellers
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