Pop Goes Korea (Paperback)

• Category:  Books  »  Art Books  »  Popular Culture - General
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Number of Pages: 340
• ISBN: 1933330686
• WAPI (Tower ID): 111697897
• Release Date: November 30, 2008
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• Tower.com Sales Rank: #232150 in Books (See Top 100 Books Bestsellers)
• #3857 in Art Books (See Top 100 Art Books Bestsellers)
• #144 in Popular Culture - General (See Top 100 Popular Culture - General Bestsellers)

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"For a country that traditionally received culture, especially from China but also from Japan and the United States, South Korea finds itself at a turning point in its new role as exporter."-"The New York Times"

From "kim chee" to "kim chic" South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content (movies, music, comic books, TV dramas, online gaming) in Asia-and the West. Why? Who's behind it? Mark James Russell tells an exciting tale of rapid growth and wild success marked by an uncanny knack for moving just one step ahead of changing technologies (such as music downloads and Internet comics) that have created new consumer markets around the world. Among the media pioneers profiled in this book is film director Kang Je-gyu, maker of Korea's first blockbuster film "Shiri"; Lee Su-man, who went from folk singer to computer programmer to creator of Korea's biggest music label; and Nelson Shin, who rose from North Korea to the top of the animation business. Full of fresh analysis, engaging reportage, and insightful insider anecdotes, "Pop Goes Korea" explores the "hallyu" (the Korean Wave) hitting the world's shores in the new century.

Mark James Russell has been living in Korea since 1996. His articles about Korean and Asian cultures have appeared in "Newsweek," "The New York Times," "International Herald-Tribune," and many other publications. He is currently the Korea/Japan Bureau Chief for "Asian Movie Week" magazine.

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