The Pixar Touch (Paperback) ~ David A. Price (Author) Cover Art

The Pixar Touch (Paperback)

By: David A. Price (Author)

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Publisher's note

With a New Afterword by the Author
Pixar--with the help of animating genius John Lasseter and Steve Jobs--has become the gold standard of animated filmmaking from the beginning with a short special-effects shot made at Lucasfilm to its present position as the producer of landmark films Toy Story, Finding Nemo, Wall-E, and others. Price writes about the corporate feuds between Lasseter and his former champion Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally Price goes behind the scenes of Pixar's complex relationship with the Walt Disney Company as it transforms itself into the $7.4 billion jewel in the Disney crown.

Annotation

In THE PIXAR TOUCH; THE MAKING OF A COMPANY, David A. Price, who has been a reporter for Investor's Business Daily, tracks the team that pioneered computer graphics and brought about a revolution in animation techniques. Key to the story is the curiosity and programming chops of Ed Catmull, who was in charge of the computer graphics lab at the New York Institute of Technology, an environment where he and his colleagues could pursue their dream of computerizing the labor-intensive process of motion picture animation. Yes, it's a true Hollywood story. George Lucas, of STAR WARS fame, hired Catmull and his NYIT team, but, at the time, Lucasfilm was short on computer power. Then the big break. Paramount hired the firm to do a short film, for which the team pulls out all the stops. Bought by Steve Jobs when he was on hiatus from Apple, then later by Disney, Pixar achieves success and, Hollywood-style, prevails despite the wrangling of outsize egos.

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