- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Simon & Schuster
- ISBN: 0743237633
- WAPI (Tower ID): 100407336
- Release Date: February 1, 2002
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- Tower.com Sales Rank: #633722 in Books (See Top 100 Books Bestsellers)
- #28270 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #280 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)




























