The Online Advertising Playbook (Hardcover) ~ Joe Plummer (Author) Cover Art

The Online Advertising Playbook (Hardcover)

By: Joe Plummer (Author), Robert Barocci (Author) and Steve Rappaport (Author)

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Short Desription

Suitable for marketing executives involved in online advertising. This book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results.

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