- Category: Books » Psychology » General
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Penguin Books
- Number of Pages: 320
- ISBN: 014311526X
- WAPI (Tower ID): 112216759
- Release Date: February 24, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #5881 in Books (See Top 100 Books Bestsellers)
- #40 in Psychology (See Top 100 Psychology Bestsellers)
- #18 in General (See Top 100 General Bestsellers)
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Product DescriptionRun a Quick Search on "Nudge: Improving Decisions about Health, Wealth, and Happiness" by Cass R. Sunstein and Richard H. Thaler to Browse Related Products:Browse more products related to "Nudge: Improving Decisions about Health, Wealth, and Happiness"Browse more products related to "Cass R. Sunstein and Richard H. Thaler"Publisher's noteOffering a groundbreaking study of the application of the science of choice, a guide that uses colorful examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests. Reprint. "Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being. AnnotationWhenever we make a decision that later turns out to have negative results, inevitably we look back and see the obvious strengths of the options we passed over at the time. Wouldn't it be nice to be able to recognize those positive factors before making the decision? That is the concept behind NUDGE, which serves as an insightful introduction to the emerging science of "choice architecture," which employs behavioral data to improve our decision-making process. The key to making more successful choices is to try to identify the unseen risks and benefits beforehand. Having these useful bits of data and wisdom can provide the "nudge" we need to tip the scales towards a more fulfilling choice, and allow us to transform our lives for the better. If You Enjoy "Nudge: Improving Decisions about Health, Wealth, and Happiness (Paperback)", May We Also Recommend:Customer Reviews for "Nudge: Improving Decisions about Health, Wealth, and Happiness (Paperback)" by Cass R. Sunstein (Author) and ...There are no customer reviews yet. Be the first to write a review! General Bestsellers
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