- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: McGraw-Hill
- ISBN: 0071441220
- WAPI (Tower ID): 100214667
- Release Date: August 26, 2004
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #385368 in Books (See Top 100 Books Bestsellers)
- #17081 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #158 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "And Now A Few Words From Me" by Bob Garfield to Browse Related Products:Browse more products related to "And Now A Few Words From Me"Browse more products related to "Bob Garfield"Publisher's note"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichTs, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. AnnotationAND NOW A FEW WORDS FROM ME provides a humorous and scathing critique of the many tricks and trends in today's advertising market. Garfield, a columnist for Ad Age and co-host of NPR's ON THE MEDIA, attacks much of the frivolity and gratuitousness of advertising, using examples from Calvin Klein and McDonald's to underscore his points. If You Enjoy "And Now A Few Words From Me (Paperback)", May We Also Recommend:Customer Reviews for "And Now A Few Words From Me (Paperback)" by Bob Garfield (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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