Niche Envy (Hardcover) ~ Joseph Turow (Author) Cover Art

Niche Envy (Hardcover)

By: Joseph Turow (Author)

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Publisher's note

In this academic study of database marketing and e-commerce, Joseph Turow examines how companies that sell online use personal information to establish preference profiles of customers in order to target them and sell more stuff. Is this practice benign and helpful, or is there a dark side to this brave new world?

While their efforts ideally are designed to be efficient, and often helpful (and even interesting), database marketers may be alienating people who find that incessant pop-ups and ubiquitous product placements are a drain on their time and energies. Furthermore, says Turow, the consumer sometimes sees these inquisitive practices as invasive--perhaps akin to being stalked. Turow describes the evolution of these marketing techniques, the current state of the technology, and the prospects for the future of refining them to ameliorate the negative aspects.

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