The New Rules of Marketing & PR: How to Use Social Media, On... Cover Art

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)

By: David Meerman Scott


List Price: $19.95
Current Price: $8.13
You Save: $11.82 (59%)
Download eBook

Also available from:

Provider Name Price From Rent
1   ECampus $10.64 Rent
2   Bigger Books $10.96 Rent
3   Skyo $19.40 Rent

Provider Name Price From Condition Buy
1   Biblio $11.95 New Buy
2   Alibris $14.95 New Buy
3   Printsasia $21.64 New Buy
 
4   Biblio $1.00 Used Buy
5   Textbooks $7.78 Used Buy
6   Skyo $9.03 Used Buy
7   Bigger Books $14.60 Used Buy
8   ECampus $14.90 Used Buy

Ebook Download

  • Other editions available from:

Product Description



Run a Quick Search on "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott to Browse Related Products:


Short Desription

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies



Customer Reviews for "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)" by David Meerman Scott

There are no customer reviews yet. Be the first to write a review!

Submit your Review




Explore More Great Tower Sales & Specials



Tower.com Sales, Promotions & Special Features

Tower.com Sales & Boutiques

  • Tower Essentials Sale
    Visit the Essentials Sale for a wide selection and huge savings on your favorite music, DVD, Blu-ray and Books.
  • Great Gift Ideas
    Tower has Great Gift Ideas and Huge Savings on Your Favorite Music, CDs, DVDs, Books and More at Prices that Make Giving A Breeze!

Interact with Tower.com