- Category: Books » Business & Economics » Marketing - Research
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Routledge
- Number of Pages: 352
- ISBN: 041556932X
- WAPI (Tower ID): 113803045
- Release Date: January 30, 2010
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- Tower.com Sales Rank: #913414 in Books (See Top 100 Books Bestsellers)
- #40118 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #182 in Marketing - Research (See Top 100 Marketing - Research Bestsellers)



























