Mobile Business Strategies (Paperback)

• Category:  Books  »  Computers & Internet  »  Internet - General
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Publisher: Addison-Wesley
• ISBN: 0201788985
• WAPI (Tower ID): 100898011
• Release Date: July 1, 2002
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #500663 in Books (See Top 100 Books Bestsellers)
• #11024 in Computers & Internet (See Top 100 Computers & Internet Bestsellers)
• #255 in Internet - General (See Top 100 Internet - General Bestsellers)

Browse more products related to "Mobile Business Strategies"

Browse more products related to "Jouni Paavilainen"

The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world?

Mobile Business Strategies explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals.

Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, Mobile Business Strategies provides:

• A strategic overview of the most promising mobile technologies and their potential application
• An understanding of the intrinsic differences between m-commerce and e-commerce
• Practical and hype-free advice for securing competitive advantage in this fast-moving field
• 40 mobile business case studies from around the world.

There are no customer reviews yet. Be the first to write a review!

• Great Deals on CDs under $9.99

  New Releases, Bestsellers and Classic Albums all for under $10! Great Music for Everyone's Tastes!

• Great Deals on DVDs under $12.99

  New Releases, Bestsellers and Classic DVDs all for under $13! Great Movies, TV and DVD Specials for Everyone's Tastes!

• Great Deals on Books under $14.99

  New Releases, Bestsellers and Classic Books all for under $15! Great Reads for Everyone's Tastes!