In The Selfish Gene, Richard Dawkins proposed the concept of the meme as a unit of culture, spread by imitation. Now Dawkins himself says of Susan Blackmore:
Showing greater courage and intellectual chutzpah than I have ever aspired to, she deploys her memetic forces in a brave--do not think foolhardy until you have read it--assault on the deepest questions of all: What is a self? What am I? Where am I? ... Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme.
Blackmore is a parapsychologist who rejects the paranormal, a skeptical investigator of near-death experiences, and a practitioner of Zen. Her explanation of the science of the meme (memetics) is rigorously Darwinian. Because she is a careful thinker (though by no means dull or conventional), the reader ends up with a good idea of what memetics explains well and what it doesn''t, and with many ideas about how it can be tested--the very hallmark of an excellent science book. Blackmore''s discussion of the "memeplexes" of religion and of the self are sure to be controversial, but she is (as Dawkins says) enormously honest and brave to make a connection between scientific ideas and how one should live one''s life. --Mary Ellen Curtin
What is a meme? First coined by Richard Dawkins in his 1976 study The Selfish Gene, a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, and ways of plowing a field, throwing a baseball, or making a sculpture. It is also one of the most important--and controversial--concepts to emerge since Darwin''s Origin of the Species.
Here, Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, The Meme Machine shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began: a survival of the fittest among competing ideas and behaviors. Those that proved most adaptive--making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore brilliantly explains why we live in cities, why we talk so much, why we can''t stop thinking, why we behave altruistically, how we choose our mates, and much more. With controversial implications for our religious beliefs, our free will, and our very sense of "self", this provocative book will be must reading any general reader or student interested in psychology, biology, or anthropology.
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