Medill on Media Engagement (Paperback) ~ Abe Peck Cover Art

Medill on Media Engagement (Paperback)

By: Abe Peck, Edward Malthouse

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Short Desription

This text illuminates how content creators can systematically provide engaging journalism for today''s empowered audiences. Drawing on nearly a decade of significant research at Northwestern University''s Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today''s media brands relevant and important

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