Media Monoliths (Paperback) ~ Mark Tungate (Author) Cover Art

Media Monoliths (Paperback)

By: Mark Tungate (Author)

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Short Desription

In a cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over often centuries, they have consolidated their positions against fierce competition. This book takes us behind the scenes, revealing what it takes to be a great media brand.

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