Media of Mass Communication, The (10th Edition) (MyCommunication... Cover Art

The Media of Mass Communication (10th Edition) (Paperback)

By: John Vivian (Author)


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Short Desription

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.



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