Marketing Management (13th Edition) (Hardcover) ~ Kevin Lane Kel... Cover Art

Marketing Management (13th Edition) (Hardcover)

By: Kevin Lane Keller (Author) and Philip Kotler (Author)

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Short Desription

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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