Marketing Management (13th Edition) (Hardcover) ~ Kevin Lane Kel... Cover Art

Marketing Management (13th Edition) (Hardcover)

By: Phil Kotler, Kevin Keller

List Price: $217.33
Current Price: $17.92
You Save: $199.41 (92%)
Also Available in: [Paperback]
Download eBook

Also available from:

Provider Name Price From Rent
1   Textbook Underground $12.00 Rent
2   Knetbooks $15.37 Rent
3   ECampus $15.53 Rent
4   Bigger Books $16.00 Rent

Provider Name Price From Condition Buy
1   Alibris $43.88 New Buy
2   Biblio $71.25 New Buy
3   Biblio $1.00 Used Buy
4   Textbook Underground $4.50 Used Buy
5 $68.01 Used Buy
6   Bigger Books $135.93 Used Buy
7   ECampus $138.71 Used Buy

Ebook Download

  • Editions available from:

Product Description

Customer Reviews for "Marketing Management (13th Edition) (Hardcover)" by Phil Kotler

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Run a Quick Search on "Marketing Management" by Phil Kotler to Browse Related Products:

Browse more products related to "Marketing Management"

Browse more products related to "Phil Kotler, Kevin Keller"

Short Desription

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Explore More Great Tower Sales & Specials Sales, Promotions & Special Features Sales & Boutiques

  • Tower Essentials Sale
    Visit the Essentials Sale for a wide selection and huge savings on your favorite music, DVD, Blu-ray and Books.
  • Great Gift Ideas
    Tower has Great Gift Ideas and Huge Savings on Your Favorite Music, CDs, DVDs, Books and More at Prices that Make Giving A Breeze!

Interact with