Marketing in Travel and Tourism (Paperback) ~ Victor T.C. Middle... Cover Art

Marketing in Travel and Tourism (Paperback)

By: Victor T.C. Middleton (Author)

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Explains the principles and practice of marketing as they are applied in the global travel and tourism industry. This work reflects the changes in the travel and tourism industry in the 21st century. It takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry.

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