Marketing in the Soul Age: Building Lifestyle Worlds (Paperback)... Cover Art

Marketing in the Soul Age: Building Lifestyle Worlds (Paperback)

By: Harvey Hartman

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Short Desription

Marketing in the Soul Age: Building Lifestyle Worlds analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.

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