Marketing: The Core with Online Learning Center Premium Content ... Cover Art

Marketing (Paperback)

By: Roger Kerin (Author), Steven W. Hartley (Author) and William Rudelius (Author)

Also available from:

Provider Name Price From Condition Buy
1   Alibris $6.44 New Buy
2   Biblio $6.49 New Buy
3   Printsasia $150.48 New Buy
4   Biblio $1.00 Used Buy

Product Description

Run a Quick Search on "Marketing" by Roger Kerin to Browse Related Products:

Browse more products related to "Marketing"

Browse more products related to "Roger Kerin, Steven W. Hartley and William Rudelius"

Short Desription

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Customer Reviews for "Marketing (Paperback)" by Roger Kerin (Author)

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials Sales, Promotions & Special Features Sales & Boutiques

  • Tower Essentials Sale
    Visit the Essentials Sale for a wide selection and huge savings on your favorite music, DVD, Blu-ray and Books.
  • Great Gift Ideas
    Tower has Great Gift Ideas and Huge Savings on Your Favorite Music, CDs, DVDs, Books and More at Prices that Make Giving A Breeze!

Interact with