MadScam (Paperback) ~ George Parker (Author) Cover Art

MadScam (Paperback)

By: George Parker (Author)

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Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own . .

In this no-holds-barred expos of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know..

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